STEVE Jobs's 10 RULES of Success in Hindi
1. Don't live a limited life
2. Have passion
3. Design for yourself
4. Don't sell crap
5. Build a great team
6. Don't do it for the money
7. Be proud of your products
8. Build around customers
9. Marketing is about Values
10.Stay Hungry, Stay Foolish
Steve Jobs was born in San Francisco, California, on February 24, 1955, to two University of Wisconsin graduate students who gave him up for adoption. Smart but directionless, Jobs experimented with different pursuits before starting Apple Computer with Steve Wozniak in 1976. Apple's revolutionary products, which include the iPod, iPhone and iPad, are now seen as dictating the evolution of modern technology, with Jobs having left the company in 1985 and returning more than a decade later. He died in 2011, following a long battle with pancreatic cancer.
In 1976, when Jobs was just 21, he and Wozniak started Apple Computer. The duo started in the Jobs family garage, funding their entrepreneurial venture by Jobs selling his Volkswagen bus and Wozniak selling his beloved scientific calculator.
Jobs and Wozniak are credited with revolutionizing the computer industry by democratizing the technology and making machines smaller, cheaper, intuitive and accessible to everyday consumers. Wozniak conceived of a series of user-friendly personal computers, and—with Jobs in charge of marketing—Apple initially marketed the computers for $666.66 each. The Apple I earned the corporation around $774,000. Three years after the release of Apple's second model, the Apple II, the company's sales increased by 700 percent to $139 million. In 1980, Apple Computer became a publicly traded company, with a market value of $1.2 billion by the end of its very first day of trading. Jobs looked to marketing expert John Sculley of Pepsi-Cola to take over the role of CEO for Apple.
Departure from Company
However, the next several products from Apple suffered significant design flaws, resulting in recalls and consumer disappointment. IBM suddenly surpassed Apple in sales, and Apple had to compete with an IBM/PC-dominated business world. In 1984, Apple released the Macintosh, marketing the computer as a piece of a counterculture lifestyle: romantic, youthful, creative. But despite positive sales and performance superior to IBM's PCs, the Macintosh was still not IBM-compatible. Sculley believed Jobs was hurting Apple, and the company's executives began to phase him out.
Not actually having had an official title with the company he co-founded, Jobs was pushed into a more marginalized position and thus left Apple in 1985 to begin a new hardware and software enterprise called NeXT, Inc. The following year Jobs purchased an animation company from George Lucas, which later became Pixar Animation Studios. Believing in Pixar's potential, Jobs initially invested $50 million of his own money in the company. The studio went on to produce wildly popular movies such as Toy Story, Finding Nemo and The Incredibles; Pixar's films have collectively netted $4 billion. The studio merged with Walt Disney in 2006, making Steve Jobs Disney's largest shareholder.
Despite Pixar's success, NeXT, Inc. floundered in its attempts to sell its specialized operating system to mainstream America. Apple eventually bought the company in 1996 for $429 million. The following year, Jobs returned to his post as Apple's CEO.
Just as Steve Jobs instigated Apple's success in the 1970s, he is credited with revitalizing the company in the 1990s. With a new management team, altered stock options and a self-imposed annual salary of $1 a year, Jobs put Apple back on track. His ingenious products (like the iMac), effective branding campaigns and stylish designs caught the attention of consumers once again.
Apple introduced such revolutionary products as the Macbook Air, iPod and iPhone, all of which have dictated the evolution of modern technology. Almost immediately after Apple releases a new product, competitors scramble to produce comparable technologies. Apple's quarterly reports improved significantly in 2007: Stocks were worth $199.99 a share—a record-breaking number at that time—and the company boasted a staggering $1.58 billion profit, an $18 billion surplus in the bank and zero debt.
In 2008, iTunes became the second-biggest music retailer in America—second only to Walmart, fueled by iTunes and iPod sales. Apple has also been ranked No. 1 on Fortune magazine's list of "America's Most Admired Companies," as well as No. 1 among Fortune 500 companies for returns to shareholders.
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